Know it before you buy it.™


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Search everyday products to see their ingredients, recalls, independent testing, lawsuits and the evidence behind them.

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A Product Label Is Only the Beginning

Ingredients have names. But names don't tell you the whole story.

Diligent Choice™ helps you understand the additives, chemicals and other ingredients listed on everyday product labels—what they do, why they're used, and what credible research says about potential health concerns.

And we go beyond the label. See recalls, independent testing, contamination findings, lawsuits and the supporting evidence associated with the products you buy.

 LOOK BEYOND THE LABEL

What Others Are Saying

Greg M., Windsor, ON

Greg M., Windsor, ON

Bought the handbook mostly for the protein powder and supplement sections since I go through a lot of it. Found out a couple things I'd been using were on the higher end for heavy metals, and they gave me better options instead of just telling me to panic. The recall alerts are the part I didn't know I needed.

Lisa K., Phoenix, AZ

Lisa K., Phoenix, AZ

Really solid and clearly researched. The one thing I'll say is there's a learning curve — the hazard-versus-risk explanations take a minute to wrap your head around at first. But once it clicks, you read labels completely differently. I trust it more than any single article I've found online.

Jim W., Tampa, FL

Jim W., Tampa, FL

I'm not much for computers but this was easy enough for me to follow, and my daughter helped me set up the alerts the first time. I like that it's written in plain language and tells you why something matters, not just that it's bad. Caught a recall on something in my medicine cabinet last month. That alone paid for it.

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